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CASE HISTORIES

Here are a few case histories, the best way to discover and understand what we do.

 
 

Vernel Cristalli: The Enchantment of Light

An evening dedicated to light and a single color: white, whose glow illuminates an enchanted event. This was the vision for “Vernel Cristalli: Incanto di Luce”, created by Lead to present the new fabric softener from Henkel.

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The location selected for this special evening was perfectly on topic: the 31st floor of the Pirelli Tower in Milan, Giò Ponti’s masterpiece and for a half a century the tallest building in Italy. An enchanting 400-sqm lounge, graced by a sparkling installation within reach of the stars.

Guests were literally enveloped by the light and its reflections. More than 1,500 luminous white balloons conveyed the impression of living inside a world of crystal, reflecting and refracting the images projected on three large LED screens like a giant kaleidoscope.

Crowning this dreamlike and magical atmosphere of light were the actors of the Teatro dei Gordi, who recited passages on the theme of light, and the famous jazz singer Lucia Minetti.

 

 

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