Here are a few case histories, the best way to discover and understand what we do.
In May 2013 Perlana decided to make its commitment to the cause of women concrete by supporting the activities of the Susan G. Komen Italia foundation, specifically by sponsoring the Race for the Cure in Rome, a 5-km run organized to raise public awareness and raise funds for the fight against breast cancer.
A Digital PR initiative that involved the Italian food blogger community, bringing the Cheeses of Switzerland to the tables of bloggers and the entire web.
In 2010 the agency came up with the Monini Prize, “A Window on Two Worlds” with the aim of valorizing and giving greater media visibility to the collaboration between Monini and the Festival dei 2Mondi di Spoleto.
An April Fool’s prank aimed at increasing the visibility of the Emmenthaler PDO brand.
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2011, year of the 50th anniversary of the founding of the Consortium , corresponded with the 150th year of Italian unification. To celebrate this important correlation of events, Lead Communication came up with the initiative San Daniele, the Ham for Every Kind of Italian Bread.
Lead Communication is a member of the Executive Board of Assotemporary, an association specializing in temporary shops, showrooms, business centers and event spaces.
Founded in 2005 to celebrate the first 100 years of Fabbri 1905, the historic producer of Amarena syrup and client of Lead Communication for 10 years, the Fabbri Art Prize has since become a regular appointment that invites internationally famous artists to reinterpret the history and iconography of Fabbri through works of painting, sculpture and photography.
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An evening dedicated to light and a single color: white, whose glow illuminates an enchanted event. This was the vision for “Vernel Cristalli: Incanto di Luce”, created by Lead to present the new fabric softener from Henkel.
Dixan Goes to School s a contest launched by Henkel in 2001, and since then it has involved more than 500 Italian schools. The contest challenges elementary, middle and high school students to express themselves through projects on the theme of social and environmental sustainability.